with Huggies TweetPee
When Jack Dorsey and co. came up with the original idea for Twitter as an ‘SMS-based social network’, I think we can state with a degree of confidence that this new concept from Huggies wasn’t top of their list of potential applications.
When Jack Dorsey and co. came up with the original idea for Twitter as an ‘SMS-based social network’, I think we can state with a degree of confidence that this new concept from Huggies wasn’t top of their list of potential applications.
Not least because in my (albeit limited) experience, babies have a fairly reliable method of communicating their fragile ‘nappy-status’, and it tends to be louder and shriekier than the sweet chirrup of a smartphone!
Nonetheless it is a really interesting idea and another example of finding unusual uses for twitter and integrating it with existing technology.