Adidas Nail It

with Jump with Derrick Rose Promo

With our wordsmith Ollie away, I've picked up the blog baton. Apologies in advance if/that it isn't as coherent.

Over the years, I have enjoyed the following four, for precisely this reason. In no particular order these examples, big and small, all nail it and should be celebrated.

Sometimes, I notice things which, for various reasons, "nail it". Noticing these things makes me feel good. Really good. I prefer not to speak in the ambiguous language of marketing jargon which seems to be so rife, so I will justify why these nail it with one word. Wit. And conclude this post with two.

Over the years, I have enjoyed the following four, for precisely this reason. In no particular order these examples, big and small, all nail it and should be celebrated.

This Loch Ness logo by David Needham. Great isn't it?

Gasp blog adidas loch ness logo

This Van Gogh Cafe ad. Wonderful. Historians can't agree who cut Vincent's ear off, but who cares? It's still brilliant.

Gasp blog adidas van gogh cafe

This pest control product ad. Jerry's "gone to live on a farm".

Gasp blog adidas pest control

This Wonderbra ad.

Gasp blog adidas wonderbra

Which brings me onto a recent example, and the original reason for writing this post. Before I drifted off down Nostalgia Avenue.

NBA star Derrick Rose was recently involved in a great Adidas campaign, Jump with Derrick Rose. A pop-up store in Hackney where all his signature Adidas shoes were free, as long as visitors could reach them from a ten-foot-high shelf. The basketball shoes which are designed to give you air time, reward those aspiring dunk-masters out there. Whilst I'm firmly in the Woody Harrelson can't jump camp I would have liked to have had a go. Many tried, and Adidas caught it all on film.

Those two concluding words? "Nailed" and "it".

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